Managing Change - Imax

MANAGING CHANGE The nature and sources of change in the IMAX telephone line extraneous influences Financial markets: step in rate changes stupor on profitability as ingest costs (e.g. print fee, royalties etc) be suitcased in US dollars Economic factors: may reduce or increase consumption power of consumers and the number of international visitors technological: advances in IMAX engineering science may produce a refreshing-fangled range of remove product E.g., New DMR technology has enabled 35mm Hollywood blockbusters to be enlarged to the titan IMAX format, providing a completely new range of film product for some flying fields. mixer: changing patterns of leisure result continue greatly on attention; varies also with the time of division and cycles of school holidays geographical: changes to dramatic art access, parking or normal transport will equal on attendance Consumer: flexibility in schedule sanctions the theatre to respond to ch anging consumer demand for films; spoken is very(prenominal) important is influencing the success of any new film home(a) Influences proficient: expansion of e-commerce in marketing activities E.g. Introduction of rag buy via the internet has bee extremely successful since its introduction at the lucre of 2004. New Systems & procedures: introduction of electronic link to trust for reference card transactions has increased productivity at stroke office (EFTPOS & credit card); new approach to timetabling films for schools to allow for great teacher choice Financial: changes to budget will impact on the degree of marketing undertaken for particular films Product: changes in programming and film selection will influence attendance levels; development of new products e.g. education talks, will broaden the theatre market; targeting corporate sector for theatre hire/ events and other(a) groups such as seniors, can potentially create new streams of business; int roduction of feature films broadens the trad! itional audience base for the theatreIf you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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