Efas and Ifas for Starbucks in India Essay

Population I think the bigger population is, the bigger foodstuff allow foring be. As the atomic number 16 largest population country, India was one of the biggest markets in the world, so I lading it as 0.2. constitute of labor From exhibit 3, I entrap that Indias cost of labor was rattling favorable. As a play along, we throw out not however focus on how oftentimes we earn. We also pauperization to know how much than than we spent, because the more we save, the more we earn. In conclusion, I cant over it as 0.15. Availability of manpower quantity From exhibit 6, I rear that over 55% populations ar 15-59 historic period in India in 2001, and this number exit rise higher and higher in next 15 years. Therefore, there are many workforces in India. When Starbucks bon ton defers India, it will offer many work opportunities for Indians. It can make India government giving more support for company, so I tip it as 0.1. Less umber retail Less burnt umber retail wil l make Starbucks companion easy to enter the market, but not easy to possess market component part, so I weighting it as 0.05. Global Retail discipline Index (GRDI) From exhibit 9, I order that India was NO.1 GRDI in the world, and the most important single out in GRDI is market impregnation. India market saturation was 89/100. It means there is a big piece of cake in India, but not only Starbucks Company can get it, so I weight it as 0.1. ThreatsThe food drug abuses differed crossways diverse religions and regions In India the food habits differed crosswise diverse religions and regions, so it is difficult for Starbucks Company to produce products. In food market, the company which catches customers stomach will win the market share. Luckily, Starbucks was focus on coffee the opposite food habits will not set too much, so I weight it as 0.05. Beverage market of coffee From exhibit 12A, I name that in Indian beverage market, coffee only had 6.7% in 2001, and reduce year by year. In 2005, coffee only had 2% market. As a coffee company, if India didnt have big market share for coffee, it is terrible for Starbucks, so I weight it as 0.15. Caf Coffee Day (CCD), Qwikys and Barista disceptation These are three biggest competition companies for Starbucks in India. As a seraphic man in India, Starbucks need do more and better than others, or mess will not change their habit to go to a new coffee shop, but competition also bear on improve, so I weight it as 0.05. Liters Per Person (coffee) From exhibit 12B, I found that as a Indian, they d give outk more than 20 times tea than coffee. Starbucks need make people drinking more coffee. I weight it as 0.05. Per Capita expenditure of Coffee in India State-wise From exhibit 13, Per Capita inspiration of Coffee in India was not big, and it rock-bottom year by year radiation pattern 1981-2001. As a company, the first identify is earning money, so if people dont want to spend money on your company, company will not run well. I weight it as 0.1.