Architectural Branding Essay

The 4Ps construct been extended to 7Ps namely Price, Place, Promotion, People, bodily order and Process. Architectural Branding is an important element of Physical Evidence very strongly prevailing in International Brands e. g. Calvin Klein, Nike town, D&G, Prada and so on With the changing Indian food market scenario and customer awareness Indian Brands have now realised to incorporate the culture of Architectural Branding as an important brand element. Possibly Brands like Colour Plus, Wills Lifestyle, Sepia in any case are trying to incorporate the concept of Architectural Banding.Therefore through with(predicate) an exploratory research on the related topics of branding it was felt that architectural branding will help us in the long mold in the industry and would widen our horizon of knowledge. Down the line I felt that this concept would be taught to us in our course computer program of Fashion Management. Through this topic of Architectural Branding we would get to u nderstand about basics of architecture, Interior anatomy and Design Space and relating these subjects to the Market Research and Consumer Behaviour. Information Needed ? Introduction to Architectural Branding Concepts of Architecture Material Types of Structure ? Architecture in Retail Exteriors Interior Design Store Layout, Design &