Avon Marketing Channel Essay -- essays research papers

History of AvonAvon was founded in 1886 as the California Perfume Company by a oblige salesman named Mr. David McConnell. He got the theme of opening this company when he discovered that the rose oil perfumes he was giving away with the books were the primary reason people were buying his books not the book it self.In 1914 the first international office opened in Montreal, Canada and in 1916 California Perfume Company first incorporated in New York articulate and by 1964 Avon stocks have been listed on New York Stock Exchange.The company changed its name to Avon products, Inc., in 1939 by the new president of the company the son of the founder later the river that runs through Stratford-On-Avon in the English Midlands. The name is a tribute to McConnells favorite playwright, William Shakespeare, who hailed from the town.From only $500 revenues a day, which was recorded for the first time in celestial latitude 1897, in 1920 the companys revenues reached $1 million a year and by 1 972 it reached $1 billion for the first time. In 2004 the total revenue of Avon was $7.7 billionsIn 1999Avon names its first-ever female CEO with the appointment of Andrea Jung in November and in 2001Avons Board of Directors elected her as the companys first female chair of the Board. She is one of five female chief executives of Fortune 500 companies, and is one of three holding the titles of chairman and chief executive. Facts about AvonAvon is the worlds leading direct seller of beauty and re...