Martinez Construction

[pic] Academy of Economic Studies Bucharest Martinez Construction Company in Germany Table of limit: General presentation of the national convey naming of the problem, causes and negative effects Identification of the alternative solutions Selecting the optimum solution Implementing the optimal solution General presentation of the casing study The case study presents the internationalization of a Spanish aspect fellowship. Martinez Construction Company was founded in 1940 in east Spain and it was surface known for its services of high quality, services that secured the gild with developing profits for decades. However, due to the dependence of local stinting conditions the progeny of contracts declined, situation in which the actual president, Diego Martinez had to take a finality regarding the future of the company. The continuity and the grow th of the family business depended on intricacy into the international markets. The first, natural choice seemed Germany.

A brood of German tourists liked Spain and many German companies had businesses in Spain. He believed that by and by the collapse of the communism in Germany, the company could have inlet to new markets, cheaper labor and raw materials. In order to pee more information Martinez Construction representatives contacted banks, contradictory consulates and other institutions. For advice they relied on accountants, lawyers and consultants. They took into account several options like a Greenfield o peration, for which the company didnt have e! nough resources, an alliance with a German company, provided this would not allow them to impose as a safe competitor on German market and to misdirect an live company from Treuhandanstalt, which was the best solution. After the collapse of the communism, Treuhandanstalt was created in the German Democratic Republic to find buyers for 13.500...If you want to tick a full essay, order it on our website: OrderCustomPaper.com

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