Pepsi Max Market Analysis

Executive Summary The following advertise is the merchandising abstraction and location strategies for Pepsi Max in Australia. Pepsi Max is a no incision coke food groceryed by PepsiCo. PepsiCo, one of the squishy drink giants in the world, launched Pepsi Max in 1993 as an selection of Diet Pepsi in coiffure to compete with the biggest foe atomic number 6 Colas product - Coke zero and withal some former(a) muscular low sugar beverage. This marketing report depart focus on the soft drink market specifically healthy drinks. Research for this report start with a polish of the market of Pepsi Max including the market size, main competitor (Coca-cola, Dr peppercorn and Nestlé) and explain why the product is at intro fix up of product life cycle stage. past SWOT analysis which testament look at the major strengths ( firebrand strength, great marketing strategies, lower price than Coke Zero), flea-bittennesses (Lack of promotion, weak franchising system ), opportunities (prevailing of diet and healthy issue, easy partnership with other companies) and threats (product substitutes, changes in market and consumer tastes) later this, the market sectionalizations and customer profile allow be provided.

The market segmentations will be examined in consonance to four-spot factors geographical (climate, suburban and urban), demographic (age and gender), psychographic (healthy lifestyle) and behavioural (occasion and brand loyalty) variables. Next the positioning strategies will be broken heap in to four sections namely product, price, promotion and place, followed by the rate proposition. Actual examples will ! be given constantly throughout the report. Table of Contents company and product background2 An analysis of market3 SWOT4 international factors5 Opportunities5 Threats6 Internal Factors6 Strengths6 Weaknesses7 Customer Traits7 Market Segmentation Variables7 Geographic segmentation8 demographic segmentation8 Psychographic segmentation8 Behavioral segmentation8...If you command to get a full essay, order it on our website: OrderCustomPaper.com

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